Writing online reviews of your wedding vendors is a combination of public service announcement and power play. You can say whatever you want—praise a vendor or call out the less-than-stellar service—and encourage or warn future couples of your vendors' worthiness. Your words, good or bad, can often make an impact on a business—which is the whole point of writing a review. Before you get near a keyboard, check out these dos and don'ts to ensure you're sharing something that's fair, honest, and helpful for future brides and grooms.
Do be honest.
In the event that you're writing a negative review, do so without being mean. If you weren't happy with a particular vendor, don't badmouth him or her using accusatory or defamatory language. Be truthful but do it with dignity. Your complaints will be taken much more seriously if presented in a calm, mature way rather than as a bratty bride. Spell out exactly what went wrong or where they failed to meet your expectations. Was the service wonderful? Then be sure to say that, and explain how the pro went above and beyond to make your wedding day special.
Was your wedding really ruined because the florist used ranunculus in your centerpieces instead of the dahlias you chose? Sometimes there are circumstances beyond a vendor's control; in the florist's case, the flower market simply didn't have dahlias that day so she chose another flower to replace it. On the flipside, don't oversell the service unless they really deserve it. If your photographer rushed to get you a same-day edit of photos so that you could share professional snapshots on social media, call out that thoughtful point.
Do be specific.
Generalities aren't as helpful as specifics. When you write "the management was very flexible," give an example of that flexibility. ("They let my band set up earlier than is typically allowed" is a helpful fact for other couples to know about.) Writing "my guests were blown away by the sushi bar" carries more weight than "all the food was delicious." On the other hand, writing "the team was hard to work with" doesn't warn future couples of any real problems. Explain what it was that you found difficult, such as "it took several days for my coordinator to return my emails."
Don't wait until after the wedding to start writing reviews.
If you intend to do multiple reviews, you may lose interest post-honeymoon and keep putting it off. That's why you can go ahead and write reviews of any vendor who you've completed your experience with before your actual wedding day, such as your bridal salon and stationer. Write your reviews while details are still fresh in your mind.