When Jenny Packham started her brand in 1988, she wanted to bring something new to the table—designing wedding dresses and ready-to-wear looks with a modern approach. It's that idea that propelled Packham right into the spotlight. Not only can her gorgeous wedding dresses be seen on brides everywhere, but also on the red carpet on celebrities like Emily Blunt, Taylor Swift, Kate Winslet, Kate Middleton, and more.
So, what draws these big names to her designs? It has to do with Packham's penchant for the unexpected. We've seen it in past wedding dress collections in the form of leather jackets, jumpsuits, and pops of color, and this season is no exception. For the Jenny Packham Spring 2020 collection the designer was inspired by three cities around the world: Buenos Aires, New York, and Paris because they "collectively [encapsulate] a feminine and distinctly modern beauty"—the very foundation of the Jenny Packham brand.
In this latest collection, you'll find plenty of contemporary looks to suit your modern eye. Full of flouncy feathers, delicate florals, and glitzy beading, there is no shortage of designs that cater to the bride who wants to wear something unexpected. To stay true to her unique aesthetic, Packham also made sure to include short numbers like the "Margeaux" and "Violette & Roxy" that are perfect for your reception dress or nontraditional trip down the aisle. Whether you're searching for something romantic that connotes the city of love or a sleek, modern sheath for your contemporary city wedding, Packham's latest collection has you covered.
"Amalia" sheath wedding dress with illusion neckline, short sleeves, beading, and sequins
Jenny Packham
"Bianca" strapless sheath wedding dress with beaded belt and sequins
Jenny Packham
"Bianca" strapless sheath wedding dress with beaded belt and sequins, with "Jagger" bridal capelet with high, embellished neckline and feathers
Jenny Packham
"Brigitte" empire wedding dress with high neckline, cap sleeves, and embellished bodice
Jenny Packham
"Colette" A-line wedding dress with V-neckline, 3D floral appliqués, pink belt, and full skirt
Jenny Packham
"Etoile" A-line wedding dress with V-neckline, beading on bodice, feathered skirt, and sweep train
Jenny Packham
"Farrah" sheath wedding dress with high neckline, 3D floral appliqués, and embellished cape
Jenny Packham
"Flores" sheath wedding dress with high neckline, 3/4 sleeves, and 3D floral appliqué overlay
Jenny Packham
"Jackie" sequined sheath wedding dress with V-neckline and cap sleeves
Jenny Packham
"Larreta" sheath wedding dress with V-neckline, spaghetti straps, and embellishment on neckline
Jenny Packham
"Margeaux" cocktail dress with three-quarter length sleeves, beading throughout, and feathered skirt
Jenny Packham
"Maria" strapless A-line wedding dress with crystal embellishments and full skirt, with "Callas" bridal cape with ribbon tie and crystal embellishments
Jenny Packham
"Nolita" sheath wedding dress with high neckline, short sleeves, sequins, and ruffles on bodice and skirt
Jenny Packham
"Palermo" sheath wedding dress with V-neckline, spaghetti straps, and beading and sequins throughout
Jenny Packham
"Seine" A-line wedding dress with high illusion neckline and 3D floral appliqués on bodice
Jenny Packham
"Simone" sheath wedding dress with cap sleeves, 3D floral appliqués, and crystal embellishments
Jenny Packham
"Vida" sheath wedding dress with V-neckline, spaghetti straps, beading throughout, and high slit
Jenny Packham
"Violette" bridal sweater top with short sleeves and beading throughout, with "Roxy" bridal mini skirt with feathers
Jenny Packham
"Elysee" mermaid wedding dress with off-the-shoulder neckline, embellishment on straps, corset bodice, and panel train