Just months after Stella McCartney made headlines for creating Meghan Markle's second wedding dress—a party-ready trumpet gown with a halter neckline—the British designer announced that she's making her first venture into bridal couture permanent. Her debut bridal collection, titled "Made With Love," offers McCartney's take on modern wedding day fashion, which is why it's full of pieces that read like extensions of her eveningwear line.
This choice was absolutely intentional, the designer exclusively tells Martha Stewart Weddings, since she wants her brides to be able to wear these special garments over and again. "For me, it was really important to take the opportunity when entering bridal to really design a wedding day look that more effortlessly fit into a woman's wardrobe and provide her with options," she says.
Take a look at a few of McCartney's brand-new wedding dresses and you'll realize that the designer's minimal design aesthetic is clearly at work. No-nonsense silhouettes and structural pantsuits with cape accents and subtle (but sexy!) cut-outs keep the collection firmly rooted in the 21st century—another intentional choice, she adds: "I think it's important to feel naturally sexy and naturally confident while staying modern. Those are the foundations of our house and I think this collection is reflective of those elements and the different facets of the Stella McCartney woman."
As for what pushed the designer to take the leap into bridal couture? That decision might have had something to do with Meghan Markle, after all. "Having been a bride myself and being honored to have been asked many times to do wedding gowns for some of my dear, close friends; it's something that I feel very passionately about and is very close to my heart," she explains.
But this passion goes beyond even McCartney's most famous friends. Ultimately, seeing real women come into her stores to buy her eveningwear pieces in white is what led the designer to create pieces exclusively for that bride-to-be. "I really do see it as one of the biggest privileges as a female designer," she explains, of designing for the modern bride. She was just as inspired by a changing wedding landscape, an evolution that has carried into big-day fashion. "I think that in this day and age, the wedding day is something very different to how it's traditionally perceived, and I think that the house of Stella McCartney really represents something a little more effortless," she says.
Stella McCartney's "Made With Love" bridal collection is available in Stella McCartney stores today, by private appointment only. Brides interested in the collection can contact email@example.com to schedule a bespoke experience in one of the label's nine stores across the US. Select retailers (including Nordstrom!) will also carry the garments.