Prince Harry and Meghan Markle's wedding undoubtedly inspired other couples—so much so that one of the smallest details from their celebration has caused an interesting aftereffect. Markle's wedding band, which was forged by Cleave & Company from rare Welsh gold, was gifted to the bride by Queen Elizabeth II, reports People. Since the royals tied the knot, the ring's material has allegedly spiked in popularity.
The outlet just spoke with a spokeswoman from the jewelry brand Clogau, which specializes in products made from luxurious Welsh gold. According to the family-run business (based in Wales), the Duchess of Sussex has helped their business grow.
"We get a lot of exposure when there is a royal wedding," the spokeswoman explained. "Whenever the public becomes aware of the royal connection then there is increased interest in rare Welsh gold." Actually, there's been so much buzz that the company's opening four new stores to accommodate demand.
Leave it to the "Meghan" effect to make a jewelry material popular. The spokeswomen did note, however, that the trend isn't exactly new. Rather, the duchess seems to have reestablished an older fad. "It was the same when William and Kate got married," she shared, noting that the Duchess of Cambridge also wears a Welsh gold wedding band. In fact, the royal tradition spans almost a century—it was started by Queen Elizabeth II's mother and has been popularized by just about every royal bride (including Princess Diana and Duchess Camilla!) since.