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6 Ways Social Media Is Changing Wedding Planning

Planners dish on what's different in the age of Instagram.

Contributing Writer
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Photography by: Getty Images

There's no arguing that social media and its many platforms and pretenses has forever changed the world of weddings. In fact, it's even difficult for some to imagine a time when the only people who caught a glimpse of the bride and groom on their wedding day were the hundred or so attendees themselves—and maybe a lucky handful who spent some time on the newlyweds' couch flipping through their glossy album. Nowadays, anyone in the world has immediate access to the attire, décor, location, and events that occurred at any given celebration. Even going into work once your wedding weekend or honeymoon has concluded isn't the same—everyone has specific questions about "that view" or "those stunning flowers—what were they?" To dig deeper into the many ways weddings have changed thanks to social media, we talked to wedding planners who've seen it all.

 

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Brides have exposure to a variety of different weddings.

The image of the modern wedding is no longer limited to what one sees in a magazine or on a television program, Kimberly Lehman, wedding and event planner at Love, Laughter & Elegance points out. Now, the images are everywhere: on mobile phones, tablets, laptop computers. Think about how little you would know about weddings if you had to subscribe to a number of wedding magazines and wait every month to get your hands on the latest copy? Now, with consumer demand, countless wedding websites (like this one!) deliver instant information at your fingertips.

 

Expectations are set so high and can be unrealistic.

"The hard part that we've all found is that social media allows for brides and grooms to see other weddings and love what they are seeing without realizing the time and money it actually took to create the look," explains Brandi Hamerstone, a wedding planner at All Events Planned. "Unfortunately, there are so many unrealistic expectations that people now have for their day that they might not be able to afford, or won't have the time to create if it's DIY." This isn't to say you shouldn't browse the web to storm up ideas for your big day, but it's important to keep in mind your own limitations—which are totally okay to have.

 

Couples connect more with friends and family.

Chances are, not all of your friends and family will be able to make your big day. The good news is that social media allows them to feel like they were a part of the event even if they weren't physically present. "Unique apps can transmit important information about your wedding to those who weren't able to be there," says Candice Dowling Coppola, owner and creative director at A Jubilee Event. "The one downside we've noticed, however, is that some couples crave a sense of privacy that social media makes it hard for them to have." In her experience, she's had to ask several guests and hired creatives to refrain from posting pictures of a couple's wedding unless they've given consent. "Some couples prefer to have control over how their wedding day is shared with others," she adds.

 

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The bevvy of information and inspiration is limitless.

If you're a bride-to-be who hasn't scoured Pinterest yet, log on! It's become the go-to resource for gathering ideas for planning a wedding. "Users can create virtual bulletin boards of their favorite flowers, dresses, cakes, poses for pictures, decorations, and more, as well as share pictures with others, and follow boards that have the same vibe as their own," says Lehman. YouTube is another hot spot with thousands of videos of everything from wedding hair and makeup tutorials to heartwarming wedding films. "You can watch amazing choreographed wedding party dances, adorable flower girls and ring bearers as they attempt to walk down the aisle, and memorable wedding speeches," says Lehman.

 

Virtual meetings avoid unnecessary travel.

Any bride- or groom-to-be knows that time is precious when you're planning a wedding—especially when it comes to managing all of the various meetings you'll have with vendors. This is when live streaming can seriously come in handy. Instead of commuting two hours in rush-hour traffic, or across the state or country if your wedding location isn't nearby, you can set up a Google Hangout, Skype call, or any other live-streaming service to chat wedding details with as close to an in-person charm as possible.

 

Couples now "brand" their wedding.

Who knew hashtags would allow you to collect all of the photos and videos from your wedding so easily? "When friends and family upload their pictures to a social media site, they will add the special hashtag so everyone has access to all of the posts in one spot," Lehman explains. Companies and vendors are also catching onto the trend. "If a couple is looking for a photographer in their hometown, they may use a hashtag such as '#ChicagoWeddingPhotographer,' and the search will deliver listings for wedding photographers in that area." Can't come up with a clever hashtag idea for your big day? Try one of the many wedding hashtag generators available online! There's social media doing its thing once again!

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