Want to make your save-the-date something truly memorable? Go for a video save-the-date. It's a fun, shareable way to spread the exciting news with your friends and family. Plus, it's something you can watch for years to come. Here, we spoke with experts from three wedding videography companies to find out what makes a truly great video save-the-date. Take notes!
Consider the Advantages
There are many pros to choosing an interactive save-the-date. "A save-the-date video is a way to share your unique love story with wedding guests who may not know both the bride and groom—and the two of you as a couple," says Whitney Bowen of Bowen Films. Every couple wants their wedding to be both personal and unforgettable, and a save-the-date video is the perfect way to make both your personalities shine.
"Weddings today more than ever are incorporating and including technology—wedding apps, wedding sites, etc. Having a video save-the-date is a fun and interactive way to not only let your guests know when you are getting married, but also share more of yourselves as a couple," says Jennifer Leyva of Cabana Pictures. If you plan to take advantage of technology during your wedding, why not start with your save-the-date?
Include the Important Information
Your video should serve as a teaser for the big day, and of course, communicate key details about the wedding. "Decide what you want your audience to get from it first, before you get started," says Leyva. "Do you want to tell your story on camera? Do you want it to be music video style? Do you want to make a humorous video? Once you know what you want to convey with your video, you can start to plan out a concept."
The ideal length for a video save-the-date is anywhere from 90 seconds to three minutes maximum. Depending on your concept, you can convey the relevant information either through text or by speaking. If the facts are on your wedding website, your video can simply direct people to your site for more details.
Terryn and Jon Save the Date from Jon Button on Vimeo.
Don't Be Shy
"Allow your true selves to come across on camera," says Bowen. "Act like the camera isn't even there." The goal is to keep your audience engaged. If you're having fun, they will, too! Do be aware of the environment you're filming in, however. Background noise will interfere with the quality of the audio, especially if you are in a city or near an airport. If you are outside, Bowen suggests taking advantage of early morning or late afternoon light. "An overcast day is ideal for filming," she says. Set yourself up for success by choosing the right place to film, and then try to forget that you're on camera.
Make It Meaningful
There are many ways to make your video save-the-date unique to you. Bowen suggests selecting a filming location that is meaningful to you as a couple. "Did you meet at college? Consider filming on campus." If you have pets, including them in the video is a great idea as well. "B-roll shots of the two of you at your favorite places, doing your favorite activities, is also great," she says. Whatever you can do to incorporate your own unique style into your save-the-date video—go for it.
Making your guests laugh is always a plus. "Be disruptive of their expectations of you," says Chris P. Jones of Mason Jar Films. "Whether it's dressing up like Donald and Hillary, filming yourselves underwater surrounded by sharks, or writing and poorly performing your own cheesy song to one another, humor and tension set you apart."
Ask for Help
You'll need a camera and editing software to make your video save-the-date. If you want to speak in your video, you will also need good microphones. "Shooting and editing an engaging video is harder than you think," says Leyva. Consider hiring a professional studio to help you create the perfect save-the-date video. "Don't overlook the importance of capturing professional sound and a high quality picture," says Bowen. "If you choose to commit to creating a save-the-date video, take the time to do it right." Whichever direction you decide to go in, remember to make your video as quick, compelling, and personal as possible.