When dreaming up your seasonal celebration, take these cues from floral designer Jackie Reisenauer, of Minneapolis’s Munster Rose, who with her team has helped shape more than 200 events, including functions for big-name clients (think Target and Madewell). “I gravitate to arrangements with varying textures and unique colors and foliage, and where nothing seems too sculpted or perfect,” she says.

By Jaime Buerger
January 08, 2015
Floral designer Jackie Reisenauer

Let There Be Light

"It's always winter in Minnesota!" jokes Reisenauer. "We fight sea­sonal blues with lush flowers." The peppy posy below combines creamy ranunculus, white pop­pies, and pale green hellebores with bright orange Icelandic poppies and kumquats. Fragrant bay leaves and inky privet berries round out the bouquet.

Give It Warmth

"Winter doesn't have to mean barren," says Reisenauer, who used natural elements in orange, white, and green to liven up the polished table set below with beige linens and pewter-banded china at The Bachelor Farmer, a Minneapolis restaurant (and event venue). The flowers and fruit in the glossy ecru vases echo what's found in the above bridal bouquet but also include ruffly white cyclamen and olive leaves.

Use Nonfloral Elements

For brides on a budget, Reisenauer suggests sticking to one or two floral centerpieces (instead of four) and filling out the tablescape with inexpensive items grouped en masse. "Candles of varying heights and shapes have a huge impact," she says. "And as a winter fruit, citrus is plentiful and economical, and it brings in bright color."

Serve Up Unexpected Touches

Champagne is practically synony­mous with celebrating. Create an extra­special delivery of it by adorning a wheeled cart or stationary bar with a bountiful garland. This one is made from olive and bay leaves, privet berries, and kumquats. It looks lavish, but as Reisenauer points out, "it's very affordable, relying only on foliage and fruit." We'll raise a glass to that.

Work With What's in Season

Consider the following florals for a winter wedding:

  • Amaryllis
  • Anemones
  • Paperwhites
  • Seeded eucalyptus
  • Stephanotis
  • Tulips
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