Why Metal Matters
Unfading and Unchanging
Like your love, you want a metal that will endure and stand the test of time. Platinum will never fade or change color, and will remain as brilliantly white as the day you receive it and for generations to come.
Platinum is a naturally white metal that will never fade or change color. It won't cast any color onto the stone in your ring, and will enhance the brilliance of your diamond or other gemstones.
Did you know that platinum's purity makes it naturally hypoallergenic? This makes it an ideal metal for people with sensitive skin.
Securely Holds Stones
If diamonds are a girls best friend, then platinum surely is a diamond's! Platinum's strength and durability makes it the most secure setting for diamonds and precious gemstones. The world's most significant diamonds, from the Hope Diamond to the 60-carat Taylor-Burton Diamond, are all set in platinum.
Did you know that platinum's density makes it highly durable? This means your platinum engagement ring and wedding band are perfect for a lifetime of everyday wear.
Platinum vs. Other Metals
Not all metals are created equal. Platinum is a naturally white metal that won't fade or change color over time, while white gold is mined from the earth yellow and must be chemically treated to appear white.