San Francisco-Themed Wedding Invitation

Since bride and groom, Jean and Devin work in the creative department at a San Francisco advertising agency, the aesthetic of the stationery was extremely important. Stylistically, the couple wanted the entire wedding to feel handmade, and the handwritten feeling of the letterpress suite conveyed that to the guests. Inspired by the packaging of Jamie Oliver's food goods and Paul Rand, they worked closely with Hello!Lucky on their ice-blue and poppy-red invitation suite.

Jean, a copywriter, came up with all of the wording for the invitations herself (asking guests to join them on September 26, 2009, "to celebrate what they will refer to from now on as their big day"). The invitation details: red and white cross-hatch envelope liners, personalized address labels for each guest, and a hand-drawn map. The shark icon appeared again in a couple of wry places in the invitation suite.