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The first clue guests get as to the vibe of your day is the invitation—and the font you select sets its own mood. Here are tips to help you pick one that fits your party to a T.
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When the letters lack little lines protruding from their ends, that's a sans serif font. Popular examples include Futura, Franklin Gothic, and Brown (shown here). Whether skinny or fat, its fuss-free shape is always STRAIGHTFORWARD.
When To Use It: A favorite of minimalist couples, sans serif sets the mood for a modern wedding. Try it on letterpressed invites, as the text will appear nice and crisp; serifs can get lost if printed with this less-precise technique.
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By now you know—serifs are those little flourishes that look like a letter's feet. Times New Roman is the most famous of these fonts, but we love the charm of Latin Modern Roman Dunhill (shown). The strokes extending from the ends of the letters can read classic, FASHIONY or old-school.
When To Use It: Serif letters are more distinctive than sans, making them faster for our brains to process—that's why we see the fonts in novels. On a suite, serif type lends a classic but relaxed feel.
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Script typefaces mimic the curves and flourishes of hand-writing, cursive, and calligraphy. You'll often find old-school Spencerian scripts on wedding missives (and documents that call to mind the Declaration of Independence), but we enlisted the graceful Medusa font above. Script that appears calligraphed seems formal, while handwritten letters look more casual.
When To Use It: For traditional, black-tie events, script lettering on an engraved invite has always been the gold standard.
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Designed to draw in and entice the reader, big, bold display type, like the Bend font here, is the written equivalent of shouting something out loud and proud. Display type can have a vintage vibe recalling the deco era. Or it can be textured for stronger impact.
When To Use It: A playful party calls for equally fun and fabulous text. Display type is powerful, so any additional style you use should be simpler to avoid competing for attention. Think of the other fonts as backup singers to a diva.
The Details: Digital printing, price upon request, InfluenceGraphics.com.