Where is the best place to look? Many modern women, who choose sports bras over lace or prefer to shop for lingerie from catalogs or on the Internet, might find themselves venturing into unfamiliar territory when they step into boutiques filled with V-back bustiers and underwire corsets. Small specialty stores with trained corsetieres who can measure and customize lingerie might seem a bit overwhelming initially, but can actually help ease the way for a neophyte. A department store with a varied selection can also be a good place to start.
Although undergarments can't be chosen until you have found your dress, they should be selected as early as possible. "The biggest mistake brides make is coming in at the last minute to buy underwear for their dress," says Barbara Ladd, manager of La Petite Coquette. "They're really tense, and they can't remember what the dress looks like." Ladd advises bringing pictures of the gown (front and back views) as well as precise measurements of how low the back is cut or how wide an illusion panel is.