Keeping your dress looking its best all day requires a little bit of care and forethought. Use caution when dressing. You should cover your face -- a gauzy scarf works well -- to protect the gown's fabric from your makeup. Consult your salesperson or seamstress to find out how best to sit to avoid wrinkling or crushing the gown; since dresses are constructed differently, vulnerable spots will vary from one gown to another. While walking, remember to take it slow and exercise caution; the gown will probably allow for less ease of movement than you are used to.
Even with vigilance, spills and slip-ups do happen. To combat little emergencies, Steven Saidman, president of Imperial Gown Preservation and Restoration in Fairfax, Virginia, recommends every bride keep a stain kit on hand stocked with rubbing alcohol and clean white cloths. To remove a stain, apply the rubbing alcohol (for dry stains such as grease) or tepid water (for wet stains like wine) to the cloth, and gently blot the spot from its outer edges in; do not work from the middle of the stain out, since this will spread the mark. To dry the dress, use a hair dryer on its lowest setting from at least six inches away. It's also a good idea to have a needle, thread, and double-sided tape handy for fixing hems that have come undone.